September 2021–2024
In partnership with Union Square Main Streets, CultureHouse helped transform Union Square into a Fluff-topia for the Fluff Festivals from 2021 to 2024! You can read more about the event here.
2024
Rain or shine, the community shows up! This year was CulturesHouse’s 4th annual involvement with the Union Square Fluff Festival. The intense rain was no match for our installation team. Our additions included a newly-painted rainbow swing, rainbow fluff stands, and wayfinding fluff clouds that we posted in Central Square, Union Square, Gilman Square, and near Porter Square, which got great feedback from community members and festival goers.
2023
CultureHouse’s third Fluff Festival in a row was a rainy but successful day! This time, we included elements from past years with added fresh coats of paint. We revamped the “Welcome to Fluff Fest” signs and built fluffy balloon arches. Cloud characters led the way to the festival, and new feather flags helped people find their way down Somerville Ave.
2022
The 2022 Fluff Festival was the first one-day, full-scale festival since the pandemic started. To draw people back to Union Square’s fluffiness, we came up with installations and wayfinding elements. We created a squiggly ground mural, cloud-themed signs, and eight-foot-tall Fluff welcome stands. These fun elements brought an extra level of charm and highlighted the new and nostalgic pieces of this famed festival.
2021
Our 2021 Fluff activation involved ground murals, Fluff tub photo moment, swing, screen-printed Fluff flags, and our signature trampoline! We provided a space within Union Square for people to enjoy their sweet Fluff treats from local restaurants that participated in the event.
